Social Issue PSA

§  Description of your social issue - stereotypes

§  Why you chose to advertise for it (personal significance/value) - I have been stereotyped for being blonde and I know how it feels to be stereotyped.

§  What you hope to result from your ads - I hope that people will not stereotype others and actually get to know the person

§  Target Audience - teenagers 13-18

§  USP - self-gathered statistics

§  Slogan/Tagline - This is not who I am / Stereotypes do not define you

·      What are your thoughts about the final results of your project? I liked this assignment and I like my results, although I think they could have been more creative.

·      What are some tips you could give another person doing this exact same assignment? Be as creative as possible and think outside of the box.

·      What was the most challenging aspect of this assignment? Taking a picture that would correspond with the billboard crop.  What did you do well? I liked the fonts that I chose to express the problem.

Advertisement Shooting Assignment

Jab, Jab, Jab, Right Hook

-don't use large text over an image, it takes away focus
-picture ad, not a link ad
-don't use too much or too little text
-use a compelling photo
-use a logo
-use catchy text

Ad Analysis

TA- adult athletes 20-40
USP- The speed of Adidas cleats and soccer balls
Theme- Motivation
Slogan/Tagline- None
Text/Copy- None

TA- Adults with weak teeth
USP- The strength of teeth after using Formula
Theme- humor
Slogan/Tagline- builds strong teeth
Text/Copy- none

TA- young men in their 20s or 30s
USP- the speed and fun you'll have in a Lotus car
Theme- excitement
Slogan/Tagline- Pure Adrenaline
Text/Copy- World's Most Affordable Exotic Car. Visit your local dealer and experience pure adrenaline. www.lotuscars.com

TA- young boys or men 12-20
USP- the look of air jordans
Theme- excitement of the look
Slogan/Tagline- Now boarding flight 45
Text/Copy- Air Jordan

Social Issue Project Proposal

What social issue do you plan to build an advertising campaign around?
    -Stereotypes

What is your personal reason for choosing this issue?
    -I have been stereotyped multiple times for being blonde and going to church.

Why should people be concerned about the issue?
    -Stereotypes are not who people really are.

How can you motivate people to care about this cause?
    -Make images of people dressed or acting as their common stereotype versus who they really are.

Research nonprofit organizations that are associated with the cause
    -include facts, figures, or statistics that could be used in your ads

Social Issue Ideas

Social Issue Ideas

drinking and driving
drug abuse
diversity
abortion
tattoos stigma
mixed families / culture / ethnicity
smoking / effects on children
gun rights
cliques
-stereotypes
police brutality
bullying / cyber
environmental concerns
cancer awareness
discrimination
gender bias
animal abuse / rights
child soldiers
teen pregnancy
slave workers
technology dependence / get outside
hunger / poverty
technology dangers
obesity
health / eating
eating disorders
texting and driving
-religion
food industry
child abuse
domestic violence
divorce / child support
stress
depression / suicide / self harm
terrorism
school shootings / violence
video games violence
immigration
sleeping disorders

Social Issue Advertisement Examples

Technical- I like the way these photos were shot because it gets the point across right away, that it is not hard to help feed the homeless.

Conceptual- I support this social issue because not everyone knows when their next meal will be.

Creative- This is a different approach to this issue, rather than photographing the homeless, they showed people how easy it is to help feed the homeless.

Technical- The way this was shot and edited is very unique. Most people would photograph just animals that are going extinct, rather than editing.

Conceptual- I support this issue because it is our (humans) fault that so many animals are going extinct.

Creative- This is a very unique way to show that every minute a species is going extinct.

Technical- The way this was shot was simple, yet it gets the point across that liking something on Facebook is not doing anything.
Conceptual- I support this because people constantly like things on Facebook, yet will not volunteer to help the cause
Creative- This was creative in the way that they had a punch of different hands in the picture.