Social Issue PSA

§  Description of your social issue - stereotypes

§  Why you chose to advertise for it (personal significance/value) - I have been stereotyped for being blonde and I know how it feels to be stereotyped.

§  What you hope to result from your ads - I hope that people will not stereotype others and actually get to know the person

§  Target Audience - teenagers 13-18

§  USP - self-gathered statistics

§  Slogan/Tagline - This is not who I am / Stereotypes do not define you

·      What are your thoughts about the final results of your project? I liked this assignment and I like my results, although I think they could have been more creative.

·      What are some tips you could give another person doing this exact same assignment? Be as creative as possible and think outside of the box.

·      What was the most challenging aspect of this assignment? Taking a picture that would correspond with the billboard crop.  What did you do well? I liked the fonts that I chose to express the problem.