What social issue do you plan to build an advertising campaign around?
-Stereotypes
What is your personal reason for choosing this issue?
-I have been stereotyped multiple times for being blonde and going to church.
Why should people be concerned about the issue?
-Stereotypes are not who people really are.
How can you motivate people to care about this cause?
-Make images of people dressed or acting as their common stereotype versus who they really are.
Research nonprofit organizations that are associated with the cause
-include facts, figures, or statistics that could be used in your ads
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