What social issue do you plan to build an advertising campaign around?
-Stereotypes
What is your personal reason for choosing this issue?
-I have been stereotyped multiple times for being blonde and going to church.
Why should people be concerned about the issue?
-Stereotypes are not who people really are.
How can you motivate people to care about this cause?
-Make images of people dressed or acting as their common stereotype versus who they really are.
Research nonprofit organizations that are associated with the cause
-include facts, figures, or statistics that could be used in your ads
Friday, December 19, 2014
Social Issue Ideas
Social Issue Ideas
drinking and driving
drug abuse
diversity
abortion
tattoos stigma
mixed families / culture / ethnicity
smoking / effects on children
gun rights
cliques
-stereotypes
police brutality
bullying / cyber
environmental concerns
cancer awareness
discrimination
gender bias
animal abuse / rights
child soldiers
teen pregnancy
slave workers
technology dependence / get outside
hunger / poverty
technology dangers
obesity
health / eating
eating disorders
texting and driving
-religion
food industry
child abuse
domestic violence
divorce / child support
stress
depression / suicide / self harm
terrorism
school shootings / violence
video games violence
immigration
sleeping disorders
drinking and driving
drug abuse
diversity
abortion
tattoos stigma
mixed families / culture / ethnicity
smoking / effects on children
gun rights
cliques
-stereotypes
police brutality
bullying / cyber
environmental concerns
cancer awareness
discrimination
gender bias
animal abuse / rights
child soldiers
teen pregnancy
slave workers
technology dependence / get outside
hunger / poverty
technology dangers
obesity
health / eating
eating disorders
texting and driving
-religion
food industry
child abuse
domestic violence
divorce / child support
stress
depression / suicide / self harm
terrorism
school shootings / violence
video games violence
immigration
sleeping disorders
Thursday, December 18, 2014
Social Issue Advertisement Examples
Conceptual- I support this social issue because not everyone knows when their next meal will be.
Creative- This is a different approach to this issue, rather than photographing the homeless, they showed people how easy it is to help feed the homeless.
Technical- The way this was shot was simple, yet it gets the point across that liking something on Facebook is not doing anything.
Conceptual- I support this because people constantly like things on Facebook, yet will not volunteer to help the cause
Creative- This was creative in the way that they had a punch of different hands in the picture.
Technical- The way this was shot and edited is very unique. Most people would photograph just animals that are going extinct, rather than editing.
Conceptual- I support this issue because it is our (humans) fault that so many animals are going extinct.
Creative- This is a very unique way to show that every minute a species is going extinct.
Technical- The way this was shot was simple, yet it gets the point across that liking something on Facebook is not doing anything.
Conceptual- I support this because people constantly like things on Facebook, yet will not volunteer to help the cause
Creative- This was creative in the way that they had a punch of different hands in the picture.
Friday, December 12, 2014
Photojournalism - NEED FOR SPEED
Coming down the front stretch, eight 358 cars get ready to start their heat race at Susquehanna. |
By Emily Hench
Racing for a cause, Leiby races in honor of everyone who is battling or has lost their battle with breast cancer. |
Chandler Leiby (119) is a second generation 358 sprint car driver from Carlisle, PA. |
The last race of the 2014 season for Central PA Sprint Car drivers was held on November 15 at Susquehanna Speedway Park in York Haven, PA. Events started as early as 1:15pm with the push-off truck meeting. The sprint car drivers’ meeting was at 1:45pm, and the warm-ups and 410 time trials shortly after. Two new track records were set by two different 410 drivers.
Chandler Leiby, age 17, is the driver of the 119 sprint car. He is a second generation driver, taking after his father, who also raced the 119 car. Leiby is from Carlisle, PA and racing has always been a huge part of their family. The 2014 season was the second season that Leiby raced a 358 sprint car. He is hoping to race a 410 in the very near future. Leiby races to raise awareness of breast cancer, diabetes, and autism.
Drifting through turns 1 and 2, Leiby quickly takes the lead during one of the 358 heats. |
The 358 heats followed with 119’s driver, Chandler Leiby, starting in 5th place. Leiby quickly moved up to 1st place before turns 1 and 2 of the first lap. The placings then changed in turns 3 and 4. Leiby stated, “Another driver cut me off and I was lit.” Leiby’s 119 car finished in 3rd place in the heat race, however, Leiby said, “The car wasn’t the best for the heat...[the car] was too loose the whole night.”
During the feature, Leiby passes another driver in turns 1 and 2. |
After a long wait, Leiby made an appearance in the 358 feature, starting in 7th place. He fought for a higher place the whole race and finished in 6th place out of 21 cars. The majority of the people Leiby races against are at least 15-20 years older than him. When asked if he was pleased with the results of the last race of 2014, Leiby replied, “It wasn’t the best outcome, but I was happy to bring it home in one piece.”
Thanks to all of his sponsors and pit crew, Leiby ended as the Susquehanna Speedway track champion for 2014. |
All of Leiby's sponsors and everyone on his pit crew made the track championship possible at Susquehanna Speedway. His sponsors include Leiby Seal Coating and Line Painting, Matco Tools, Filson Water, Frank's Tire & Auto, Mach 1 Chassis, Lawrence Chevrolet, Fastener Specialties, B&G Storage, Butler Built, Fisher Auto Parts, Russ's Auto & Trailer Sales, Integrity Hearing Aid Solutions, and Shippensburg University. His pit crew includes Ole Greg, Pyscho, Smackpappy, Lightning Larry, Stinky Steve and Krazy Kooter.
Racing Album
Wednesday, December 3, 2014
Photojournalism Assignment
I really liked shooting at the races because it's something different than most people are used to seeing. An article along with pictures could be interesting for people who never go to the races. It was fun to shoot, but it was also very cold and it wasn't the easiest to get into the infield!
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