Jab, Jab, Jab, Right Hook

-don't use large text over an image, it takes away focus
-picture ad, not a link ad
-don't use too much or too little text
-use a compelling photo
-use a logo
-use catchy text

Ad Analysis

TA- adult athletes 20-40
USP- The speed of Adidas cleats and soccer balls
Theme- Motivation
Slogan/Tagline- None
Text/Copy- None

TA- Adults with weak teeth
USP- The strength of teeth after using Formula
Theme- humor
Slogan/Tagline- builds strong teeth
Text/Copy- none

TA- young men in their 20s or 30s
USP- the speed and fun you'll have in a Lotus car
Theme- excitement
Slogan/Tagline- Pure Adrenaline
Text/Copy- World's Most Affordable Exotic Car. Visit your local dealer and experience pure adrenaline. www.lotuscars.com

TA- young boys or men 12-20
USP- the look of air jordans
Theme- excitement of the look
Slogan/Tagline- Now boarding flight 45
Text/Copy- Air Jordan